4 reasons why overlooking LinkedIn can cost you a job
Updated: Oct 27, 2019
Most of us ignore LinkedIn when we are not looking for a job change. Yes, we add connections and sometimes also scroll through the feed.
So should you focus on your LinkedIn when you are not looking to switch jobs? The answer is a big yes. The purpose of LinkedIn is to connect and aid job seekers and employers.
Reading a profile allows the hiring manager to understand your flow and career graph even before they decide to read your resume. And the LinkedIn profile can be more dynamic than a traditional resume. You can contribute to groups, comment on articles and record your professional achievements. Recruiters often use social media to source employees and LinkedIn is one of the most preferred.
Simply put, the better your profile, the better your chances of catching the recruiters attention.
Here are 4 reasons why you might be losing out on some jobs simply because your LinkedIn profile is not updated regularly.
1. You show up at the top of Google searches
When someone searches for your name on Google, your LinkedIn profile will probably show up in the first 5 results. That is a powerful advantage because most people click on the first page results only.
LinkedIn can be a strong tool for building your personal brand. Personal websites are great but they often come with added costs. No true professional in this age can live without a LinkedIn account.
From job hunting to building a professional network, LinkedIn can help you with all of these things.
2. You can take advantage of your network
If I had to sum up LinkedIn in one sentence it would be - “Professional Social Network”. And what does a professional social network help with? It helps in staying connected to your old colleagues, potential future bosses and most importantly, recruiters. Recruiters use LinkedIn a lot. LinkedIn has over 500 million users. This is a near endless supply of job seekers.
Reconnecting with old colleagues and people you’ve worked with can help you identify opportunities that might not be publicly available. According to this, around 70% of the jobs are not even listed. They are filled via networking and word of mouth. It might prove to better to build and use your professional network rather than just going through all the job boards online.
When a recruiter searches LinkedIn for candidates, they fill in a field of the current job title the candidate holds. This narrows their search down and by having an out dated profile means your name will obviously not be a part of this list.
Another way that you lose out is that the LinkedIn algorithm prioritizes users who are recently active. The profiles that occupy the top of LinkedIn search results are the ones that are fresh. This is a way to weed out inactive/dormant profiles.
So even if you’re not job hunting, you should try to be active. A few small edits every couple of weeks does not take a lot effort.
3. You can get updates on latest job postings
A lot of companies are moving away from traditional job boards and online job application websites. And while LinkedIn’s job search organizer is not that different, it’s huge network base means that the recruiters have access to a gigantic pool of candidates.
All this means that you can still find good quality and niche job postings on LinkedIn. It is also easy to keep a track of job vacancies. By simply following the company profiles you can be updated on the recent happenings. And when you have to keep a track of a lot of job applications, Jobtrackable can help you out. You can not only store your online job application but also use it as a job search organizer.
Even if you’re not actively searching for a new job, you can set up job alerts to make sure that you do not miss out on any exciting job opportunity!
4. You can leverage Groups to strengthen your personal brand and credibility
LinkedIn Groups provides you a platform that you can use to your advantage if used wisely. It is a place where professionals share their knowledge and opinion with people with similar interests.
If you’re just starting out in a new field, you can learn a lot from these interactions. And maybe even find a mentor.
Even if you’re not seeking a mentor, these discussions can help you make relationships with your peers in the industry. And as I said above, a majority of the jobs are filled via references.
Companies are increasingly shifting towards standardized online job applications. And it is getting increasingly common for companies to include a LinkedIn profile section in the online application.
In a highly competitive market, every differentiating factor can help you land the job. And a well crafted LinkedIn profile can prove to be a huge advantage.